When determining the minimum CPC you should pay for a keyword (and also wether to make your keyword active or inactive in Google adwords or not) they evaluate the quality of your ad content (amongst other things).
Google explain the quality score in their help as:
“Your Quality Score reflects your keyword’s CTR and the relevance of your ad text and landing page. Keywords with high Quality Scores are more relevant for users, more effective for your ad campaigns, and have lower minimum CPC bids. ”
When evaluating wether to make one of your keywords active or inactive Google combines your Maximum CPC and your ads Qaulity score to determine of the keyword status.
Google explain the keyword status concept in the AdWords Help Center - What does my keyword’s status mean?
Of course your Maximum CPC is obvious, but your quality score is not. But there is a hidden column that you can display to make everythng clear…..
Been using the latest Joomla beta release for my sporadic blogs, but have finally decided to make the move to wordpress.
Major reason was a number of articles pointing to indications that using dedicated blogging software rather than Content Management Software helps improve your searcj rankings (can’t remember where I read that but will try and track it down).
So install went fine, migrated my content (manually, lucky there weren;t that many posts).
Custom theme next, then maybe some time spent lookign for toys to add…
