Mac Porn
As I have mentioned before, working in an office with a large contingent of Mac users is a whole new experience.
Its the subtle things that take a while to notice, but really bring home how different Mac users really are to the rest of us (I justify the rest of us being the windows majority as Apple only has 5% market share - something that is fun to mention to a Mac users during a conversation).
As a Windows user the first thing I always do on a new PC (after downloading a couple of hundred MB of security patches from Microsoft and installing firefox of course) is change the default start page for Internet Explorer to something other than the microsoft.com webpage. Mac users never seem to change the default page they leave it pointing to Apple.com.
Taking this one step further they don’t just wait for apple.com to finish loading and enter their detsination url, or stop it loading like I do, they wait for it to load, have a quick peek to see if anything new has appeared and then carry on their task.
Now while this must be analytics hell for the Apple.com online marketing guys, think about the amount of messaging that this enables Apple to do, and probably is one of the reason they refresh the content of their front page so often.
You should have heard the office when they put the new iPods up on the frontpage the other day, talk about rapture…..
