Book Review - NetResults.2
NetResults.2 - Best Practices for Web Marketing
Rick.E.Bruner, Leland Harden, Bob Heyman
ISBN-10: 0735710244, ISBN-13: 978-0735710245
This book covers a lot of areas that are fundemental to promotiong and monitoring a website.
It provides a good overview of a large number of areas around this including:
- Return on Investment planning
- Defingin your value proposition for the web
- Design Optimisation of your website
- Selecting your domain name
- Search Engine Strategties
- Refferal Strategies (eMail, Permission Marleting and Viral)
- Affiliate strategies and progarms
- Public Relations
- We b Advertiding
Based around case studies in 2000 so a little out of date and although the principles still apply the majority of the internet techniques/examples outlined have moved on in the last seven years.
Overall if you are new to the world of web marketing then it gives you a good overview of all the areas you need to consider, especially areas not usually coverered in SEO books, such as PR. If you have been dealing web marketing for a while then if you have some spare time (yeah right!) you will find the odd gem.
For sale on Amazon.com
